Vaedhi bhakti

Vaedhi bhakti is a type of Bhakti where a spiritual practitioner does not have exclusive devotion for the Lord, but (s)he observes some ostensible vows, sprinkles cow dung and holy ganga-water, decorates the idols with gorgeous apparels and ornaments, offers flowers and bilva leaves, and chants mantras

According to Shrii Shrii Anandamurti—

Whatever might be in this brand of bhakti, there is the lack of expression of simplicity of the devotee's heart.